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Everyone is welcome Three people taking a selfie in our community

It’s our responsibility to foster a safe and supportive community for everyone

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Standing up for our community

Together, we fight against bullying. We’re committed to protecting our community.

Anti-bullying Girl taking a photo with her sock in the view

Building safe communities

Our safety tools give you control over things like who can see or comment on your content, and help you filter out negative words.

Safety Girl taking a photo with her sock in the view

We’ve created a Parent’s Guide

that explains how Instagram works, and demonstrates the tools we’ve built to help keep your teen safe on Instagram.

Parents Girl taking a photo with her sock in the view

Creating connection

We support our community by educating people on ways to have a safe and positive experience on Instagram.

Programs Two girls doing a beauty routine

Download for iOS/Android.

Download on the App Store Get it on Google Play

Our mission is to inspire creativity and bring joy.

Beautiful hardware. Powerful software. A delightful experience.

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Our principles

Gydum is building technology that connects you to people, We are committed to ensuring our technologies benefit people everywhere—regardless of geography, income, or background. Our goal is to make our tools accessible, affordable, and adaptable to diverse needs, while preventing uses that harm individuals, communities, or the open nature of the internet.

People first

We design our technology with people at the center, empowering them to share, express, and connect freely.

Responsibility in every step

Every product and innovation is built with a focus on safety, privacy, and ethical design.

Future-focused innovation

We’re building towards the next generation of digital experiences — immersive, connected, and sustainable.

Stay informed about our actions

We're committed to helping keep people safe and making a positive impact.

Learn more →
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Safety and expression

Protecting your voice and helping you connect and share safely.

Group of friends

Data and privacy

Giving you control over your privacy and protecting your information.

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Responsible innovation

Building for the future with privacy and safety in mind.